Frat-boy mentality and the new literatureUploader: Shatilar 2 month ago Subscribe 10
Instead, the articles are humorous and in-your-face. Time and demographics are on Maxim's side, observers say. Nearly a dozen new magazines have modeled themselves on Maxim, while older magazines are retooling. That formula proved a winner with the British blue-collar, and-under demographic, said Morgan, the marketing professor. But when British publishers brought the laddie magazines across the Atlantic, the magazines became more collegiate in tone.